Zukunftsfähig durch Singen

Posted in Music, People, Uncategorized on August 21st, 2010 by admin – Be the first to comment

Mind and Life Institute Conference 2010

Posted in Uncategorized on August 1st, 2010 by admin – Be the first to comment

ML XX – Day 3 – The Conclusion

Session 5

The final session of ML XX began with Roshi Joan Halifax quoting His Holiness from years ago – “Compassion is not a luxury, it is a necessity for human beings to survive.” Moving on to the sole formal presentation of the session, William George of Harvard Business School spoke of compassionate, authentic leadership. In his view it is essential for a healthy society. He sees the global financial mess not as an economic failure, but a spiritual failure; people’s desire for more and more satisfaction derived from materialism led down a path of greed and destruction. There is a loss of confidence in our leaders today, but failures in leadership ultimately come from leaders who place their self-interest ahead of others, inevitably causing great damage.

Audience of Mind & Life XX

Audience of Mind & Life XX // Photo Courtesy of Manuel Bauer

However, on the bright side, we are seeing the emergence of a new type of leadership, and this growing style is no longer based on ‘Top Down’ management – it is based on empowerment. The job of a leader is to serve, not to exert brute authority. The mission of organizations should be to serve society, not shareholders, according to Mr. George. Over the long term, this is what sustains performance.

But leaders are not born or made, they are developed. Bill asked the Dalai Lama, “How do you think we can develop more leaders?” His Holiness replied, “I believe it comes from the training of inner values. Which many of you out there may already know, but you may not be fully convinced. I think mainly education will help development. With proper thought, we can make education and other fields develop more compassionate people. Even Hitler didn’t start out evil from birth; it was his development and the circumstances of his life that allowed him to become who he was. Though the media in Jerusalem made it sound like I called him a ‘positive person’ when I first said this.”

His Holiness continued, “You should spread these ideas about this type of leadership through talks, to the media, so that they are well known. Make a list of the qualities that this leader would have and list them ‘A, B, C, and so on.’ And then when people go to elections, they can take this list and judge who their leaders might be based on this list!”

Richard Davidson returned to the stage and took a moment to thank His Holiness for making this twentieth Mind & Life dialogue possible. “This could never have happened with anyone else. No other world leader has spent so much time in dialogue with scientists,” he said to commanding applause. “Well, I don’t have a country to run,” joked His Holiness. “I have been quite free!” Thupten Jinpa chimed in, “He does it partly to pass the time!” After summarizing the first

session’s scientific findings, he said, “Over these sessions, we’ve seen that in practice as well as in basic research that there are distinct gender differences when it comes to altruism and compassion. Why do you think that is?”

The Dalai Lama speaking to the audience of ML XX

The Dalai Lama speaking to the audience of ML XX // Photo Courtesy of Manuel Bauer

“I think the neurons are the same, organs are the same,” His Holiness mused after a moment. “The Buddha would have wanted to give equal opportunities to men and women. Discrimination has often been in the way of equality. Masculine traits have been associated as strength. Feminine is wisdom. We must develop toward a ‘mother-centered being;’ she would be the ultimate source of affection. Over this meeting we have been learning that women biologically have more sensitivity to this. Throughout evolution, leadership only came recently, when groups evolved to become more complex. Power stepped in and kept stability, which pushed education and compassion to more secondary roles.”

“I’ve learned much from living in India – liberty, democracy.” he continued. “Because so many of the thoughts and ideas I have had developed while in India, I now consider myself a son of India. Which always irritates my bosses in China!” He also said that intelligence alone is not enough; we need more compassion. Education will help bring equality to males and females. Women should take more of the active leadership roles. “Although,” he quipped, “some females – not so compassionate!”

Ernst Fehr thought of some challenges for the future. “What in Buddhism could be translated to the context of this conference?” he asked His Holiness.

“It is clear that we need different religions,” began the Dalai Lama’s response. “They have different perspectives but produce similar effects. A Muslim friend told me how a true practitioner must loveall living creatures. We have to tackle the root cause of the problems in economic systems. We must recognize secular ethics. There is Buddhist science, Buddhist philosophy and Buddhist religion. Leave out the religion and look at the Buddhist science. Buddhism brings the necessity of compassion to social sciences. Your happiness is related to others’ happiness. All interconnected. Buddhist science provides better knowledge about emotion.” He continued, “However, we should respect all religions; do not try to convert people. Respect. Is Buddhism useful for economics in society? No. But take the values and perspectives of a religious person, and utilize that.”

His Holiness thanked everyone for such an important conference, and he expressed how encouraged he felt with what had been discussed. Thus ended Mind & Life XX: Altruism and Compassion in Economic Systems. By all accounts, there were great dialogue, very insightful research presentations, examples of real world economic compassion and happiness with how it all intertwined. Tashi Delek!

Photo Courtesy of Manuel Bauer

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Auguren oder Über uns. Eine Abrechnung mit der Angst.

Posted in Brands, Bruderwerk, References/Customers, Subjective Truth on July 27th, 2010 by admin – Be the first to comment

Seien sie kein Idiot*. Jeder weiss : Es gibt immer mindestens zwei Wege – wählen Sie das Wachstum, nicht die Angst. Doch wohin man auch schaut – der weitaus überwiegende Teil der sichtbaren Entscheidungen scheint eher von Angst getragen zu sein als vom Wunsch nach Wachstum.

Warum sonst allerorten das verschämte Aussitzen und Nicht-Entscheiden-Wollen; die ewige Ersatz-Suche nach öffentlichkeitswirksam zu köpfenden ‚Schuldigen’, die uneingestandene Perspektiv- und Ratlosigkeit; die daraus resultierende, subtil schleichende Angst vor der Zukunft ?

Ohne Vision kann ein Unternehmen bzw eine Marke heute nicht -oder nicht mehr lange- erfolgreich geführt werden. Oder andersherum: Schauen Sie sich die ‚outstanding’ erfolgreichen grossen (und kleinen !) Marken an – was genau unterscheidet sie von den nicht-erfolgreichen ? Wie sind sie zu dem geworden, was sie heute sind ?

Soundbranding Panel @ C’n’B 2010

Posted in Brands, Bruderwerk, People on May 29th, 2010 by admin – Be the first to comment

SOUNDBRANDING

Thursday, 24th June – 2pm – 3pm

CREATIVE BUSINESS / ROOM 4

Soundbranding

Panel – Coop Vision Unltd. Creative Worx, deutsch:

Margarita Bochmann (Project Manager Corporate Sound, Audi)

Tom Dams


John Groves (CEO, Groves Sound Branding)

Carl-Frank Westermann (Creative Director Sound Branding, Metadesign)

MOD: Ercin Filizli (Director, Vision Unltd. Creative Worx) & Jochen Bergrath (Creative Director)

Mit Sound verdient man Geld, weil Sound Geld verdient. Sound Branding ist Ergebnis und Teil eines strategischen Prozesses, der vernetzt über alle Kommunikationsdisziplinen laufen muss, um den multi- und crossmedialen Anspruch an moderne Kommunikation erfüllen zu können. Sound Branding ist also Trend. Zudem hat der auditive Kanal einen weiteren „Vorteil“ im Kommunikationsmix: Er spricht direkt – ohne Filter – unser Unterbewusstsein und damit unsere Vorstellungen und Gefühle an.

Im Rahmen der Veranstaltung geht es unter anderem um die Fragestellungen, wie Brand Sound zur Profilierung und Etablierung von Unternehmens- und Produktmarken beiträgt oder wie Sound unmittelbar zur Erreichung definierter Marketingziele und damit zum wirtschaftlichen Erfolg beitragen kann.


Working on the road – September 2009

Posted in Bruderwerk, Music, People, References/Customers, Work on October 2nd, 2009 by admin – Be the first to comment

Several bruderwerkers were involved here. Time flew as we had fun.

Techne Musike – Der Schrei des Schmetterlings (scream of the butterfly)

Posted in Bruderwerk, Uncategorized, Work on February 21st, 2009 by admin – 1 Comment

Auszug aus einem internen bw-Papier :

Licht-Quanten (Photonen)

„Das Photon (von Griechisch ___ ph_s, Gen. _____ ph_tos „Licht“) ist die elementare Anregung ([Intuition des] Quants [Gen. subj. + obj.]) des quantisierten elektromagnetischen Feldes.“ (Photon)
Sie ‘bewegen sich’ in der für sie spezifischen Lichtgeschwindigkeit (300tkm/sec sind annähernd Gleichzeitigkeit für alle relativen Nah-Räume). Sind sie, und insbes. ihre Quelle – wer oder was immer diese ist –, so etwas wie grenz-physische Gleichzeitigkeit? _ bzw. diese Gleichzeitigkeit an der Grenze vor oder hinter ‘diesem’ Universum?

_ Überlegung* zur platonischen Definition der Zeit als bewegtes (Ab-)Bild der Ewigkeit / Unendlichkeit in Zusammenhang mit den himmlischen Kreisbewegungen (makaria) und den von Aristoteles gedachten post-dionysischen eudaimonischen Rundungen (bzw. kosmischen Oktaven) – ouroborische Treffpunkte umkehrbar entgegenläufiger Kreisbewegungen, welche die Quantenzustände (staseis / ousiae) stabilisieren, konstituieren? Photonen wären wie Töne an ihren ausdehnungslosen Punkten („Noten“) nichts anderes als die hochenergetische, nahe der „Gleichzeitigkeit“ schnelle Version solcher Treffpunkte (a-rheta)?!

Solar Moon – as seen by Uli Sigg

Posted in Brands, Music, People, References/Customers on September 22nd, 2008 by admin – 1 Comment

VI a/k/a Uli Sigg – bruderwerk recommendation in visual conceptions

Der Kampf entscheidet sich im Kopf

Posted in Bruderwerk, People, References/Customers, Uncategorized on May 23rd, 2008 by admin – 1 Comment

A Try Harder TV Network / bruderwerk cooperation

Sound on/off – Musikeinsatz im WWW

Posted in Bruderwerk, Music, Subjective Truth, Work on February 11th, 2008 by admin – Be the first to comment

Mal ganz ehrlich : Wie genervt sind Sie, wenn Sie beim Surfen im Netz ständig den Sound, der Ihnen von den verschiedensten Websites entgegengeworfen wird, jedes Mal von Hand abstellen müssen ? Was halten Sie von den integrierten Werbebannern, die Sie mit Klick-, Platsch- und Zischgeräuschen traktieren ? Oder einer sexy Frauenstimme, die Sie zu einer Partie Onlinepoker oder zum Wetten animieren will ?

Bei wievielen Websites oder gar Pop-Ups suchen Sie nach dem Laden als erstes den ‚Sound Off’-Button ? Und wie reagieren Sie, wenn es keinen gibt ? Und – falls Sie öfter auf solche Seiten mit ihren akustischen Zwangsereignissen gehen / müssen – haben Sie sich auch schon angewöhnt, jedesmal, bevor Sie auf die betreffende Seite gelangen, die Lautsprecher ihres Rechners einfach komplett abzustellen ?

Meet the Elements – Jack Wolfskin

Posted in Music, References/Customers on January 21st, 2008 by admin – 2 Comments